The Expendables 2010

The Expendables was such a huge film that had more then just one distribution company 

Distribution companies
Lionsgate
California filmes
Odeon S.A
Dutch film works

The Expendables was budgeted;
$80,000,000 (estimated).

Opening Weekend
$34,825,135 (USA) (15 August 2010) (3,270 Screens)

On just there first opening weekend they made almost half of that as can be seen below. I think this was due to the 'star power'. This film contained a huge number of stars, probably the most ever seen in an movie. And because of this fame, it caused people to go watch it because of their idols and reliability of the stars making it a good movie.


Release Dates
The film had an original scheduled release date set at April 23, 2010, but was later pushed back four months until August 13, to extend production time. On March 17, 2010, the official international poster for the film was released
A promo trailer (aimed at industry professionals) was leaked online in August 2009. Sometime in October, nearly two months after the promo trailer was leaked, it was officially released online. The promo trailer was edited by Stallone and it was shown at the Venice Film Festival. On April 1, 2010, the official theatrical trailer for the film was released. The film had its red carpet Hollywood premiere on August 3, 2010. The grand premiere of the film was held at the Planet Hollywood Resort and Casino in Las Vegas on August 10, 2010.

DVD Release
The theatrical cut of The Expendables was released on DVD/Blu-ray Disc on November 23, 2010. The Blu-ray Disc is a 3-disc combo pack.^{[citation needed]}
A director's cut of the film will be due out for an early 2011 DVD/Blu-ray Disc release. To be released soon is a documentary called Inferno: The Making of The Expendables which will provide more insight on Stallone's injury while filming a fight scene with Steve Austin.


Merchandise
Lots of posters of the movie was made because of all the famous Actors in one.

After doing some research i found that they were selling models of the throwing knifes that were used in the movie.













The poster is very cleverly done, it shows Stallone who is the main actor and also directed the film holding a gun and then all of the other actors inside him. By showing the other actors too it helps raise the fame of the film as they are all extremely famous.
This is an unofficial poster, (says at bottom) so it must have been made to raise awareness of the film before it was released by emphasising the famous actors.